Clean teeth for everyone, everywhere.

FizzBitz started with a kid who could not stand a toothbrush. Jeff Dakin's son has sensory sensitivities, and every night brushing was a battle. Jeff asked a simple question: what if you could clean your teeth with no toothbrush, no toothpaste, and no water?

He asked his dad.

Dr. Robert H. Dakin, DDS
The formulator

Dr. Robert H. Dakin, DDS

Forty-plus years practicing dentistry in Wichita, Kansas. Past President of the Kansas Dental Association. And years of dental mission work in Kenya, Liberia, Albania and Kazakhstan, in places where clean water and a toothbrush are luxuries.

That field experience shaped the formula: an effervescent tablet, built from plant essences, that cleans with nothing but your own saliva. Twelve years of iteration later, it became FizzBitz.

The founders

Founded by two Shark Tank entrepreneurs.

Two entrepreneurs. Two Shark Tank products. One mission: build a better way to clean your teeth.

On ABC's Shark Tank with The Scrubbie
Jeff Dakin On ABC's Shark Tank with The Scrubbie
On ABC's Shark Tank with Human Bobber
Justin Rietema On ABC's Shark Tank with Human Bobber

Jeffrey M. Dakin and Justin L. Rietema each built their own products and took them to the Shark Tank stage. Jeff, a serial entrepreneur and CEO, was featured on ABC's Shark Tank for The Scrubbie. Justin, an engineer with a Master's in Business, was featured for his product Human Bobber.

When they came together with Jeff's father, Dr. Dakin, they saw an opportunity to create something that didn't exist yet: an all-natural way to clean your teeth on the go. No toothbrush. No water. No mess. Just a tablet that works.

FizzBitz is made in the USA in a GMP certified, FDA registered facility.

12
years to get the formula right
4
continents of dental mission work
1
kid who started it all